I Found the Toothpaste I’ve Been Searching For (A Review of Earthpaste)

Finding a toothpaste that met all of my requirements hasn’t been easy. I wanted something that:

  • had no fluoride
  • had no toxic ingredients like sodium lauryl sulfate
  • had no glycerin (which can coat teeth and interfere with the work that saliva is meant to do to help protect teeth from decay)
  • wasn’t homemade (I know it works very well for many people, and there’s even a popular recipe on this website, but my family hasn’t loved it to this point)
  • aided the remineralization process, actually helping to heal teeth

I thought we would eventually land on a coconut-oil based toothpaste, or perhaps find a tooth soap that my family found acceptable. I wasn’t sure that the remineralizing aspect would happen, nor was I completely confident that I would find a flavor and texture that everyone actually approved of.

About 6 weeks ago, I began to talk with Redmond Trading Company about how we could partner and share their fantastic products. They sent me a box of things to try out, which included their newest addition, Earthpaste.

It honestly seemed too good to be true. I had been learning so much this past year about using bentonite clay, as well as the importance of upping mineral content in our diets in my studies about tooth health. So when I received my toothpaste, I eagerly read the ingredients:

  • Purified Water
  • Food Grade Redmond Clay
  • Xylitol
  • Redmond Real Salt
  • Tea Tree Oil
  • Menthol (found in peppermint and wintergreen Earthpaste flavors)
  • Essential Oils (like Cinnamon or Peppermint, depends on flavor)

It sounded perfect.

All that was left was to test it out. I was shocked to hear from every single member of the family that it was a winner. Even my husband. Wow.

I’ll tell you upfront that this is a post that has been sponsored by Redmond. I genuinely love their products and am thrilled to partner with a company whose products I can 100% support. Look forward to more posts on their other products, like real sea salt and their amazing bentonite clay, as well as giveaways to get some of it into your hands as well!

But back to the Earthpaste… let me answer some questions that I’m sure are on your minds.

Will it taste like eating dirt?

This was my hubby’s first question and it’s a valid one. His answer? Surprisingly, it doesn’t!

We were talking about it last night and he said that he gets just a slight clay-ish feel briefly after brushing, but not for long, and not enough to bother him (and I have to tell you, he’s very sensitive to tastes and textures that he doesn’t like– more than most people). I find that after it’s been in my mouth for 30 seconds, I also sense the clay just a bit. You can actually swallow this toothpaste without worry, because there’s nothing harmful in it at all, but I find with a quick water rinse, any hint of clay goes away.

Does it foam up?

Nope. There aren’t any foaming agents like sodium lauryl sulfate in it, nor does it contain any manner of soap.

For most people, this is a different sensation. Many find the initial switch over to a non-foaming natural toothpaste of any sort a big change, because we’ve become convinced that foam = clean. It’s not true. Which leads to the next question…

Will my teeth feel clean?

Yes! Both Ryan and I commented on how clean our teeth feel using Earthpaste. Every bit as clean as with any conventional toothpaste, and in some way I can’t put into words, almost cleaner.

Does it taste good?

We’re currently trying two of the three flavors, Wintergreen and Cinnamon (the other is Peppermint, which I’m eager to try). The Cinnamon is decent tasting, a more mild flavor, and none of us mind using it, but for us, it’s the Wintergreen that sold us. The taste is wonderful and you wouldn’t even know that it’s a clay-based toothpaste. I’m truly impressed at how good they made it taste.

Ryan also said that I should mention the lack of gritty texture. He thought that it might actually feel like brushing his teeth with something sandy or slightly gritty, but the texture is completely smooth and appealing.

Why use clay at all?

Clay is an incredible substance. In the past year, I’ve been really exploring it, for both internal and external purposes. It is particularly helpful for detoxification, as well as for all manner of digestive issues. We’ve also found it indispensable in our “medicine” cabinet, where we make pastes to put on scrapes and cuts, on bug bites or allergic reactions or irritated skin in general.

I’ve been using it in the bath water for our two middle children for about 8 months, for detoxification and to help our youngest daughter’s eczema. I’ve noticed the the eczema is less red and itchy when she takes regular clay baths, and I think it does help our son’s body to stay less toxic (he seems to struggle with eliminating toxins).

Clay also contains a wide array of naturally occurring minerals. Many cultures have historically used clay as a mineral supplement. In Nourishing Traditions, Azomite clay is recommended in the “superfood” section as a way to increase the mineral content of your diet. Our family uses Azomite clay (this link goes to the one that I bought) in our smoothies, and although Bentonite clay (the type that is in Earthpaste) known particularly for its minerals as Azomite is, it certainly does include calcium, magnesium, among other things.

If you want to learn more about clay and its benefits, you can download a free ebook here.

Why include salt?

Redmond says that the sea salt (Redmond’s pure RealSalt brand) is added to enhance flavor, as well as for the antibacterial qualities of salt, which makes sense. I would add that sea salt is also an important source of trace minerals in our diet, and adding trace minerals to a toothpaste is likely to aid in remineralization. I’ll admit, I can’t prove this statement. I just think it’s true.

What about xylitol?

I’m just not sure yet. I’ve heard and read so many good things about xylitol for teeth, but then also not-so-good things about xylitol as a healthy thing to eat. I wish I had a solid answer for you, but my answer is still “I don’t know just yet”.

We’re playing this one conservatively. We spit the toothpaste (even though you don’t need to), and don’t use xylitol as a regular sweetener in our home, although if we want to chew gum, we occasionally use the xylitol kind from the health food store, because pretty much every other type of gum includes aspartame, which is a known neurotoxin adn an absolute no-no in our home.

Is it expensive?

Yes, it is a bit expensive. I won’t lie. Redmond sells it for $7.99 per tube (and so far, not too many of the bigger online or brick-and-mortar stores are carrying it, since it’s so new). I’m used to paying more like $4-$5 for natural toothpaste.

That said, I’m committed to buying Earthpaste once we run out of our review product. For us, using something that I feel is not only safe, but actually helps protect our teeth, is worth the extra few dollars. Repairing cavities is a whole lot more expensive than mildly pricey toothpaste.

Update (from a comment below): When you order from the Redmond website, for a limited time get a 15% discount on your entire order if you order Earthpaste online. (Use coupon code TryEarthpaste.)

Also, if you order $35 or more, you get free shipping.

Edit: Some readers have been asking where to buy it, other than the Redmond site that I linked to. One reader found it at WebVitamins. If you know of anywhere else to buy it, please let us know in the comments! And… it’s now on Amazon, for $4.58 per tube (plus shipping)!

I Found the Toothpaste I've Been Searching For (A Review of Earthpaste) {Keeper of the Home}

What do you think? Clay in toothpaste? What are your requirements for a toothpaste?

Disclosure: Redmond Trading Company provided our family with samples for the purpose of review. This post has been sponsored by Redmond. I only accept sponsored posts for companies and products that I can stand behind 100%. This post is entirely my own personal opinion and I have not been asked to write anything in particular.

About Stephanie Langford

Stephanie Langford has a passion for sharing ideas and information for homemakers who want to make healthy changes in their homes, and carefully steward all that they've been given. She has written three books geared to helping families live more naturally and eat real, whole foods, without being overwhelmed, without going broke and with simple meal planning. She is the creator of Keeper of the Home.

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  1. Not sure if another reader already mentioned this, but it seems you can get Earthpaste on Amazon.com for under $5 a tube. To me that is a very reasonable price for natural toothpaste and I may well be trying it soon! Homemade hasn’t worked for us either, although my husband is a real champ and has been using up the one I last made but didn’t like. I’ve been trying different recipes that have remineralizing components in them, but none tasted very good, so this may be the answer for us. Thanks for posting this!

  2. Thank you for the post. I use the UltraShine Radiance® Toothpaste, from Neways.com for years now. It meets all of your requirements too, without the tee tree oil (I do not react well to tee tree oil) and clay.

    • I just posted this in case somebody else is looking for a Tea Tree Oil free product. I know there are great natural products out there mostly containing the oil. Otherwise I would have loved to try the Earthpaste.

  3. Christina Y. says:

    I’m interested to try this one! I just ordered a tube and will be sure to give feedback when we have tried it for a while. Stephanie, thanks so much for opening up our eyes through your blog. You truly are an inspiration to so many of us who are wanting to raise our families in the most natural way possible :)

  4. Jennifer says:

    I called the Earthpaste company after reading the blog and had many questions. The lady was extremely informative and helpful in answering. She had actually worked for a company in which we’ve been using their toothpaste for the last few years but we just can’t afford to buy the amount of products monthly via this company. With 7 children and the price of toothpaste, it does get spendy. We were able to acquire some samples first from Earthpaste. Thanks Earthpaste!! There are some things in life we just need to splurge on that WILL make a difference overall in the health of our children. Toothpaste is becoming one of them! Love this blog!!!

  5. Cool! I’m excited to know about this toothpaste. Like you, my search for the perfect toothpaste product has been never -ending. Looking forward to trying it.

  6. Kristie says:

    I was very interested in this post because I went to the dentist yesterday, and he said the reason I was having pain is because the dentin was exposed. (I can’t remember 100% if he used the word dentin, but the main point was that it would hurt if cold or hot went past that spot.) He said that I needed to never use baking soda because it was overkill for me. My teeth would try to remineralize, and then I was brushing it all back off with the baking soda. He gave me Sensodyne to use at least for a couple of weeks to fix the sensitivity problem. It had flouride and the dentist’s assistant said “She watches everything she uses” Then looked at me and said “You don’t use flouride, do you?” I love going to a biological dentist. :) But the dentist asked if there was a flouride free Sensodyne, and the assistant replied that they can’t get it that way. The dentist said that it wouldn’t hurt to use for a few weeks to help heal the sensitivity. I had been using Ecodent powder.
    I would love to know if the salt in this toothpaste would have the same effect as the baking soda because I would think salt would also be abrasive. I am still on the search for the perfect toothpaste-no flouride, no glycerin, not abrasive, and helps teeth to not get cavities. It would be wonderful if this was the one. :)

    • I’m not sure whether the salt is abrasive or not. I’ll tell you that I’ve tried baking soda toothpastes, and I could feel that they were slightly abrasive. The Earthpaste doesn’t feel that way to me, but of course, it’s hard to tell. I would give it a try, though, if I were you. It sounds like a fit for you.

      And dentist’s don’t really love me, either. :)

    • Priscilla says:

      Look here for a recipe to make your own, http://www.bulkherbstore.com/Bentonite-Clay-Toothpaste-Kit see the comments, they say to leave out salt & baking soda IF you have an issue w/sensitive teeth/etc. I’m drying my own stevia leaves…all I need to do is buy whole cloves or figure out how to use clove essential oil, then I plan to make it. Here is where I buy my essential oils, bentonite clay & other items http://www.morethanalive.com/?a_aid=837c265b (my referral link :)

  7. I have been using this for a couple months now. I love the mild flavor and lack of foam, cinnamon is my favorite. The kids like the wintergreen. We haven’t tried the peppermint. I also like that I “can” swallow it . . . makes it easier to brush my teeth away from home . . . don’t need to spit out all that toxic foam. I can actually put a blob on my toothbrush now, instead of just smearing a little on the edge. Two thumbs up for Earthpaste! :)

  8. We’ve been using this for a couple months now and love it! I love the fact it does not foam and does not have a super strong flavor. I also love the fact I can swallow it (I do only use a smidge) and can brush my teeth when I’m out more easily (no need to rinse and spit over and over to get the regular toothpaste out). My favorite is the cinnamon because it has such a mild flavor. I do like the wintergreen too. Haven’t tried the peppermint. :)

  9. Rebekah says:

    How many ounces are in each tube?

  10. Mariruth says:

    I believe Dr. David Brownstein, a holistic doctor, has given his approval for Xylitol although I know other doctors have not. I’ve trusted Dr. Brownstein’s advice for my Hashimoto’s for a few years now, and I’ll trust him on Xylitol. I’d really like to try Earthpaste, but don’t think I can get my hubby to agree to the price. He’s already balking al the $4 – $5 dollar prices I currently pay.

  11. Curious, I have a two year old boy, would it be okay to use with small children that may swallow it? Probably, but I just want your opinion! Also, how much do you use at a time for yourself (pea size or smaller)? Based on your recommendation, I am definitely buying this! Thanks for the great info :) Blessings!

  12. wow! this sounds amazing! I’ve just been turned onto the benefits of clay so this peaked my interest.

  13. Thank you for the review. I have been trying to keep my son off food coloring, but I have had no luck finding a good toothpaste without food dye. Do you know where this can be purchased?

  14. Very interesting…I think I’ll have to try some of this after I run out of toothpaste. However, I must admit – I am quite addicted to the foaming action of toothpaste. :-)

  15. Exciting! Ordered some.

  16. This sounds intriguing. Have you tried Jason Healthy Mouth Toothpaste Tea Tree and Cinnamon? I think there are other flavors too, but I like cinnamon, although it’s not a dominant flavor in this. I have been pleased with this toothpaste. My mouth feels fresh and clean after using it and you only use a pea sized amount. It also does not have SLS or fluoride.

    • Just my preference, but I’m not fond of Jason’s because of the glycerin. We currently are using Ora Wellness. Five out of six in the family love it. The sixth absolutely hates clove oil. Just went to the dentist yesterday and found no cavities. :-)

  17. Sounds like a great toothpaste! We are honestly still using a fluoride toothpaste-Tom’s of Maine, or I just purchased the Trader Joe’s version for the first time the other day. This is something I’ve definitely been thinking about and want to research more. I had a guest poster write about a very easy, homemade tooth powder that I want to try. TJ’s also sells a non-fluoride toothpaste.

  18. Oh! I found it! It has been reprinted! Here’s the link: http://www.laleva.cc/food/xylitol.html

  19. we used A homemade bentonite clay tooth paste for about six months with Redmond salt. We now have cavities we are trying to remineralize and heal through the homemade toothpaste recipe on your website. We have 8 people in our family, it is hard to satisfy each person by taste, so we try for a while, a good 6 mo, and see. With the coconut oil based tooth paste on your website, it seems to be helping, plus it is more cost effective for our family. We will see.

  20. I have an article on xylitol that I copied a few years ago. If you would like for me to e-mail you a copy, let me know! Not sure if it would paste on here — it is 6 pages!

  21. I have been buying Trader Joe’s toothpaste for a while now, because it doesn’t have any flouride or SLS in it. We like it just fine, but it does include glycerin. So, I recently found a recipe for tooth powder that includes bentonite clay and made some of it. Honestly, I think it makes my teeth feel cleaner than just about any other thing we’ve tried, including tooth soap. I’m a firm believer in the process of tooth remineralization now. Here’s my experience with having cavities healed, if you’re interested. http://ramblingsofahappyhomemaker.blogspot.com/2012/02/can-cavity-be-healed.html Thanks for sharing this toothpaste with us. I’m glad to know there’s a better option available for purchase. :-)

    • Thank you for sharing your story! I can’t wait to read it! One of my daughter’s teeth healed somewhat this past fall/winter, and two of my friends are working to heal/remineralize their daughter’s cavities (and they’re chronicling their progress- I hope to post about it sometime this summer!).

  22. stephanie says:

    thank you for this post! I have been waiting for a better toothpaste to come out as well since my family can’t stand the ones we’ve tried. I will be ordering some soon.

  23. This is amazing! You’re right – it appears to be exactly what I’ve been looking for for my family. I’ve made my own toothpaste as well, but I don’t always have the time to do so, and my oldest daughter hasn’t always been a fan of my concoctions.

  24. Sounds like a great toothpaste! We do something similiar by just using Living Clay and Thieves Essential Oil from my favorite, high-quality essential oil company. Thanks for all the great information you provide!

  25. Thank you for this. I’ve only just begun researching toothpaste and know we need to switch from mass-produced store bought toxic stuff, but my family hasn’t liked the natural options either. I’m ordering some today!


  1. […] had actually heard about Earthpaste before over at Keeper of the Home, so when hubs brought it home, I knew exactly what it was. I was already intrigued. The ingredients […]

  2. […] about glycerin in toothpaste and a recipe for making your own toothpaste (maybe I’ll try it someday!)  Or how about […]

  3. […] I wrote a while back that for the purpose of avoiding glycerin, as well as fluoride, presevatives, sodium lauryl sulfate, among other things, our family was looking for something different. We had tried homemade baking-soda based toothpaste recipes and they just didn’t do it for us at all. Instead, we found Earthpaste! […]

  4. […] from Redmond including a Real Salt shaker and two tubes of Earthpaste (another Remdond product that I rave about) for free! It's included as a perk when you purchase the $29 bundle (worth over $300!) and all you […]

  5. […] on the market still contain glycerin (but not all– some products such as tooth soap don't).I wrote a while back that for the purpose of avoiding glycerin, as well as fluoride, presevatives, sodium lauryl […]

  6. […] It sounds a little different, but don't knock it until you've tried it, or at least read some of my thoughts on it.If you've been interested in trying out clay for yourself, or my wild ramblings about eating dirt […]

  7. […] Organic Parsley. Simple, real food ingredients.And did I mention the clay?Some of you may have read my recent glowing praise of their new clay-based toothpaste, Earthpaste.In that post, I mentioned that they sell a bentonite clay, which is simply called […]